Blonde Ambition

Even if you're a natural brunette, you can rock Michelle Williams' buttery on!

BY:  | April 9, 2012

Dreaming of trading in your chocolate locks for a buttery blonde this season? You can do so safely with a little pro help, says Patrick McIvor, Matrix Artistic Director. “Dark brown to blonde is a big change, and since hair grows a half inch a month, you need to visit a stylist every 4 weeks to keep the blonde looking good.  Because of the transition, it takes time to process,” reports the pro.

Pick the shade that’s right for you – there are many blondes (platinum, dark, light, multi-colored, highlighted, etc) so choose the shade that best suits your time and monetary commitment. The lighter the blonde, the more maintenance it will take. Platinum like Michelle Williams requires touchups every 2-4 weeks and for multi-colored blonde like Shakira, hair needs to be lightened in two steps – either all over or with lots of highlights and then a glaze (every 4 weeks).  For Beyoncé’s color, products like MATRIX Wonder.Browns can be used to lighten hair all in one step (every 4 weeks).

“Many women with naturally dark hair, especially those who have only used a demi permanent color, are surprised at how the texture of their hair changes when they go blonde.  Whenever hair is lightened, it changes the protein bonds in hair, so caring for newly colored blonde hair requires more attention and products,” says McIvor. He recommends Matrix Biolage colorcarethérapie Delicate Care Shampoo and Conditioner which have no sulfates, helping color last longer.  Try a treatment at least once a week like Delicate Care Masque to replenish moisture.  For ultra-polished blonde, use Delicate Care Organic Certified Oil – formulated with organic olive oil and Argan oil from Morocco to restore sheen for optimal shine and smoothness, and long lasting luminous color.

Alberto E. Rodriguez/Getty Images.