Ditch the Damaging Keratin Treatment

Skip the pricey (& chemical-laden!) in-salon treatment.

BY:  | February 23, 2012

Scared of a salon straightening treatment? Don’t fret, you can score smooth, lustrous results at home without exposing your hair to harsh chemicals with the Ojon super sleek Hair Straightening System.

The simple process takes just 90 minutes, lasts up to 30 shampoos, is formulated to match the natural pH of hair and skin and doesn’t require a cringe-inducing mask or gloves. Best of all, there’s zero formaldehyde, lye or cysteine. Instead, naturally-derived ingredients and reparative Ojon oil help make hair manageable and soft.

Here’s how it works: Three straightening actions are performed at once, starting with a gentle reshaping agent that smoothes and relaxes the curved structure of keratin bonds, leaving them flexible. A proprietary blend of Plant Keratin and Azurite act like a liquid flat iron to realign natural keratin bonds, sealing in straightness, while the rough spots on the cuticle are filled to eliminate coarse, frizzy strands. You’ll love the results: sleeker, smoother, super-shiny hair!

Head to Ulta, Ojon.com or Ojon retailers to pick it up; SRP: $24-$39.